Lauren Greenfield is profiled in SHOOT Magazine!

Just a couple of months ago, director Lauren Greenfield, along with her partner Frank Evers, launched Girl Culture Films. The new venture is designed to amplify female and diverse directorial voices in the advertising world.
Date: April 2nd 2019

This director wants ads for women to be made by women - CNN Business

Filmmaker Lauren Greenfield, director of "Generation Wealth" and the Always "Like a Girl" Super Bowl ad, talks about Girl Culture Films, her new production company devoted to getting more women directing advertisements.
Date: March 14th 2019

SHOOT Announces March/April 2019 Issue Content Line-up and Print, Digital, Sponsor Marketing Opportunities

SHOOT Online
Lauren Greenfield, a two-time DGA Award nominee who recently launched Girl Culture Films, a company focused on amplifying female and diverse voices in the ...
Date: March 13th 2019

SXSW: Four Women Creatively Assault Institutional Sexism

Silicon Hills News
The panelists were filmmaker and VR and AR pioneer Nonny de la Pēna of Emblematic Group; documentary film maker Lauren Greenfield; CMO of consumer …
Date: March 12th 2019

K-Y Is Launching a Branded Docuseries About Sex Positivity Called ‘The Pleasure Is Mine’

Candid conversations with diverse women aim to address stigmas that still linger. The videos, from the powerhouse female-led team of creative director Lauren Greenfield (who famously helmed P&G’s “Like A Girl”) and director Amy Berg (director of West of Memphis and the Oscar-nominated 2006 documentary Deliver Us From Evil), deliberately take a show-don’t-tell route, execs say, aiming to normalize topics like female passion and, well, thirst.

Adweek and Chicago Tribune report
Date: March 9th 2019

SXSW Panel

Join Lauren Greenfield at SXSW 2019 on March 11th at 5pm for the GIRL CULTURE panel with Margaret Johnson (AdAge’s Executive of the Year and CCO of Goodby Silverstein & Partners), Ukonwa Ojo (former CMO COVERGIRL), and Nonny de la Peña (Filmmaker and "Godmother of Virtual Reality”).

SXSW schedule listing
Date: March 7th 2019

Melinda Nugent Named EP At Lauren Greenfield’s Girl Culture Films

Read the news as reported on SHOOT

Date: March 5th 2019

‘Generation Wealth’ & ‘Queen Of Versailles’ Director Lauren Greenfield Sets Next Film, Inks With WME

Read the news as reported on DEADLINE
Date: February 26th 2019

Love Fraud for Showtime

Heidi Ewing and Rachel Grady are finishing a five part series for Showtime on a wily con artist. It is called Love Fraud

Ewing also just completed shooting her first narrative film in Mexico.
It's still untitled and will be ready for fall. Heidi Ewing wrote and directed it.
Date: January 31st 2019

Reaction to the launch of Girl Culture Films

check out the links below
Today With Kathie Lee & Hoda

Cheddar
New Production Company Hopes to Spread Impact of #LikeAGirl

Variety
#LikeAGirl Director Lauren Greenfield Launches Production Company to Amplify Diverse Voices
By Rachel Yang

Muse by Clio
Maker of 'Like a Girl' Opens Company to Get More Women and Diverse Voices Directing Ads
By Tim Nudd

Campaign U.S.
Director behind #LikeAGirl launches diversity-focused production company
By Lindsay Stein

Shoot
Lauren Greenfield Launches Girl Culture Films

Women and Hollywood
Lauren Greenfield Launches Girl Culture Films to Address Lack of Diversity Behind the Scenes in Advertising
By Laura Berger

Cynopsis Media
Empire cast, crew react to Jussie Smollett attack

Date: January 29th 2019

AMY BERG is part of the Sundance Festival Program.

The Women’s March mobilized millions of women to protest after the inauguration of President Trump. But working across ideologies to combat injustice has its challenges. Academy Award–nominated director Amy Berg returns to the Sundance Film Festival with an insider look at the struggle for intersectional activism among the Women’s March leadership.
Berg captures the collaborative organizing process and hopeful energy of the first marches in 2017 and spends time behind the scenes highlighting the sustained work that happens after the crowds subside. For Women’s March co-president Tamika Mallory and community-organizing leader Erika Andiola, the march is only the tip of the iceberg of their broader activism—Andiola championing immigration rights and Mallory protesting gun violence. When Mallory comes under fire for her affiliations with Minister Louis Farrakhan, a powerful conversation between Mallory and Rabbi Rachel Timoner opens up a dialogue about intersectional leadership.
In light of the recent controversy around four of the Women’s March leaders, including Mallory, Berg’s film offers a timely springboard for a discussion on issues that have plagued the women’s movement for a century.
Learn more on sundance.com

Date: January 23rd 2019

GIRL CULTURE FILMS

KARYN KUSAMA

CATHERINE HARDWICKE

AMY BERG

HEIDI EWING & RACHEL GRADY