Founded in January 2019 by the award-winning documentary and commercial director, Lauren Greenfield, Girl Culture Films is a commercial production company based in Venice, California that represents A-list female directors such as Catherine Hardwicke, Karyn Kiyoko Kusama, Amy Berg, Maya Forbes, Marina Zenovich, Rachel Grady, Heidi Ewing, Yance Ford and Lana Wilson.
“I started Girl Culture Films after I directed the viral commercial #likeagirl and discovered the enormous pent-up demand by women around the world to see their voices, dreams and aspirations represented on the big and small screen. When I compared the Harvard Business School report showing that around 86% of global consumer decisions are made by women with the Annenberg research showing that fewer than 5% of commercials are directed by women, I recognized that this was too big of a disconnect to ignore. So, I started Girl Culture Films to ensure that women’s voices are part of the conversation,” says founder Lauren Greenfield.
“I knew that the key to connecting with a female audience was storytelling, so our roster is comprised of incredible directing talent from the worlds of narrative, documentary, comedy and action, who have distinctive voices and capture the human experience in a profound and connective way.”
In addition to bringing these amazing filmmakers to the worlds of commercials and branded content, Girl Culture Films will also be developing non-fiction/fiction film and television projects for the networks, studios and streamers.
Supporting us in our mission is an advisory board of leaders from the commercial, entertainment and finance worlds. Three of the top female Chief Creative Officers (CCOs) in advertising are on the board (Judy John - Leo Burnett, Margaret Johnson – Goodby Silverstein, and Jennifer Golub – MAL/Chiat Day), in addition to Pete Favat, CCO of Deutsch North America. From the world of entertainment, we have Matthew Greenfield, President of Fox Searchlight and from the world of finance, Jeffrey Tarrant, Chairman of Protégé Partners. Other advisory board members are Christy Schnabel of Amstel LLC.
LAUREN GREENFIELD, Founder and Creative Director
Named by the New York Times as “America’s foremost visual chronicler of the plutocracy,” and by American Photo as “one of the 25 most influential photographers”, Emmy-award-winning filmmaker/photographer Lauren Greenfield has produced groundbreaking work on consumerism, youth culture and gender for the past 25 years. Her documentary films Thin, The Queen of Versailles and Generation Wealth, and photographic monographs, Fast Forward, Girl Culture, Thin and Generation Wealth, have been screened, published, exhibited around the world, and collected by leading cultural institutions including the Los Angeles County Museum of Art (LACMA), J. Paul Getty Museum, San Francisco Museum of Modern Art (SFMOMA), Smithsonian, International Center of Photography, and Museum of Fine Arts (Houston).
The Queen of Versailles won her the Best Documentary Director Award at the Sundance Film Festival and was named by Vogue as one of the top documentaries of all time. Her viral ad, #LikeAGirl, swept commercial awards, including 14 Cannes Lions (2015), was named 3rd Best Ad of the Decade, earned Greenfield the #1 Director/Most Awarded Director by AdAge (the first woman to top this list), and has become part of the Museum of Modern Art’s (MoMA) permanent collection.
Greenfield’s latest body of work, Generation Wealth, garnered her the 2018 Photographer of the Year from the Art Directors Club, The Paris Photography Prize 2018 (PX3), and the Lucie for Best Book Photographer of 2018. The record-setting companion exhibition opened in Los Angeles at the Annenberg Space for Photography on April 2017 and has since traveled to the International Center of Photography (New York City), the Nobel Peace Center (Oslo) and the Fotomuseum (The Hague), and will open at the Louisiana Museum of Modern Art (Copenhagen) in September 2019. An accompanying film, Generation Wealth, opened the 2018 Sundance Film Festival, screened at the Berlinale, SXSW, and the Museum of Modern Art in New York, and was released worldwide by Amazon Studios. In September 2018, Greenfield was awarded the LA Film Festival Spirit of Independence Award for her work on this film.
In January 2019, the Writers Guild of America nominated Generation Wealth for Best Documentary screenplay, and the The Motion Picture Sound Editors guild nominated Generation Wealth for Best Sound Editing/Feature Documentary.
FRANK EVERS, Founder and President
Frank Evers is the founder and executive producer of Evergreen Pictures, an award-winning production company that specializes in the production of documentary films (Fantasy Island, Generation Wealth, The Queen of Versailles, Magic City, Bling Dynasty, Beauty CULTture, kids+money, Fashion Show). In addition to running Evergreen Pictures, Frank is the CEO of INSTITUTE, named in 2011 by the British Journal of Photography as the 4th most prestigious photo agency in the world.
Frank is also the co-founder of the New York Photo Festival and the co-creator of The Future of Storytelling, two NY-based annual events that have attracted hundreds of thousands of participants since 2008. Between 1995 and 2005, Frank spent ten years in the video-game business, running product development and production for Activision, Vivendi, and Disney Interactive. During this time, his video games generated over $1 billion in global sales. Frank started in the film business with Sony Pictures Entertainment, and later discovered, packaged, and financed the cult classic film, Swimming with Sharks (1994).