CLAIRE EDMONDSON’S early music videos triggered conversations in the press about feminism, ownership vs objectification and the "new female gaze”. Further work on music videos and art and fashion shorts led to The Globe and Mail naming her “Canada’s Next Great Auteur” due to her distinct voice and aesthetic.
In 2014 she was invited to the Tribeca Film Festival to be a part of the inaugural NOW program which showcases up and coming directors who have a promising style, voice and vision displayed in their online work.
Edmondson then broke into the commercial world with the film she wrote and directed for Everlast — “I’m A Boxer”. Its cinematic vision, immersive tone and eloquent call for equality was uncommon at the time and amplified her voice as a filmmaker. Adweek, Buzzfeed, and Huffington Post featured the film, with Shots declaring her the “New Director To Watch.”
She has since directed many international brand campaigns and was nominated for a Young Director Award for her work on Special K.
Her first short film, EXIT, which she wrote and directed, premiered at the 2018 Toronto International Film Festival, followed by a successful international festival run, which included winning a “Most Promising Director Award” at the Vancouver International Film Festival. In 2019 Claire was selected to participate in Ryan Murphy’s Half Foundation Directing Mentorship.