Award-Winning Director Juliana Curi Joins Team


Continuing its mission to bring underrepresented stories and perspectives to advertising and entertainment, Girl Culture Films has signed trailblazing Brazil-born director and visual artist Juliana Curi to its roster.

From the start of her career, when she developed social- awareness campaigns around climate justice and HIV for MTV Brazil, Curi has engaged audiences in urgent cultural causes with cinematic and artistic flair. Seeking to personally effect change within the audio-visual industry and lift all voices, Curi is also the founder of Mombak Social Program, a free mentoring project designed to support young Black, indigenous, LGBTQIAP+, and female filmmakers, with special priority given to socioeconomically vulnerable communities in Brazil.

A rising star, Curi has created category-defying spots for Visa, Avon, Sony, and Dove. For her work for P&G, Curi received the U.N. Women’s Award, as the best commercial in Latin America that defies gender stereotypes. “We are absolutely thrilled to have the opportunity to work with Juliana Curi. She brings purpose, meaning, and a sophisticated, dynamic visual style” says Girl Culture Films co-founder Lauren Greenfield. “Adding another layer to the social commitment of Girl Culture, Juliana has been influenced by decolonial and social cinema school and is recognized for portraying bodies and cultures that defy the hegemonic narrative and create powerful underrepresented stories.”



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