Legendary photographer and director Peggy Sirota signs with Girl Culture Films


Girl Culture Films is thrilled to welcome Peggy Sirota, famous for her work with A-list celebrities and her energetic, authentic style of visual storytelling, to its roster. Described by LBB as “a creative groundbreaker,” Sirota set a new standard for automotive advertising with her work for Volvo, introducing a humanistic, lifestyle-oriented aesthetic to a category that had previously been focused on steel and speed. She has since directed spots for clients ranging from Target, Amazon, and Coca-Cola to Clorox, Chrysler, Lane Bryant, and Clairol, among many others.



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