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This production company is trying to get more women to direct

03.15.2019

A new production company wants to put more women with diverse perspectives into director roles for commercial ads. Its first project, a docu-series from lubricant brand KY, addresses a still very taboo topic: women’s pleasure.

The inspiration for the company, called Girl Culture Films, came four years ago after the Super Bowl when an unlikely ad called “Like a Girl” for menstrual products aired. The commercial’s goal was to help women and girls reclaim the expression as a message of empowerment.

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